Because fast food is particularly affordable, it might have greater appeal among individuals with limited funds devoted to satisfying dietary needs. For these individuals, a greater number of FFRs around the home might make the consumption of fast food convenient in the context of their daily travels, or might represent ready destinations for socialization with friends who live nearby. Perhaps the greater number of FFRs functioned as a cue for the craving of calorie-dense foods among those who tend to patronize FFRs.
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